Join WWIRE PNW for an empowering and practical session with Jen Reid, Founder of Base Planning, as we explore both the practical and psychological sides of money management. This event is designed to give you clarity, confidence, and actionable steps to take control of your financial journey — while also reframing how you think about money.

In this interactive discussion, Jen will cover:

Personal Finance Fundamentals — Budgeting, saving, and the building blocks of financial security
Account Organization— A beginner-friendly look at what accounts are available to you to start building wealth and getting your money to work for you.
Money Mindset — How our beliefs, habits, and emotions around money affect our financial decisions
Positive Money Talk — Strategies for reframing your financial narrative and turning overwhelm into opportunity

Base Planning Co. offers a modern, transparent approach to money management with the mission of empowering people to achieve financial confidence and freedom. Jen brings a goal-oriented, understandable, and human-centered coaching style, helping people demystify financial jargon and create space for more of what truly matters in life.